The midsole has received a complete redesign from the previous version, removing the Speedboard plate and introducing what it calls CloudTec Phase technology: the hollow pods are now inside the Helion foam midsole rather than underneath it, and positioned at varying diagonal to horizontal angles. Now in its seventh generation, On’s original performance shoe is designed to deliver the comfort of a training shoe with racing-flat speed. That being said, the heel was certainly very comfortable, and we really liked the slight padding on the tongue, with no discomfort on the top of the foot. We found we had to play around with the lacing a bit to get that locked-in feeling, and some testers found that they felt a bit loose around the top of the foot. To get the most out of it, you have to really hit race paces – and the more you put in, the greater the energy return and sense of propulsion. It's definitely a firm-feeling shoe, with one of our testers describing it as feeling ‘more akin to that of a racing flat’ than the super-stacked feel of the Nike Alphafly. Promising to ‘turbocharge your fastest marathon yet’, the Cloudboom Echo 3 boasts On’s signature CloudTec technology, a full-length carbon speedboard and new Helion HP hyperfoam that claims to combine 'impact protection with supreme energy return’. We'll be honest, if you're looking for a carbon plate shoe for race day, these are a bit like Marmite ( read our full review here).
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